Now You Live is modern activewear, refined for real life. Designed in the English countryside, our collections blend movement and ease with timeless design and a quiet sense of confidence.
Now You Live offers a considered wardrobe of elevated essentials that go beyond the gym. This is a fully formed collection: from soft-touch activewear and sculpted layers to cotton-rich knitwear,
relaxed tailoring, loungewear, and refined accessories.
The collection centres on elevated classics — clean silhouettes, premium fabrics, and a quiet confidence. Colours are inspired by nature, every detail reflects our commitment to thoughtful design and timeless classics.